According to Sampson, online user experiences also are
influenced positively by the right colors. Emotional associations
with colors are known throughout the world. However, cultural
and personal experiences create variations in color meanings
or associations. When a designer selects colors for a brand’s
message—for logos, stationery, or digital media—the meaning
of colors selected needs to achieve an emotional connection
with the audience.
Designers, of course, know the significance of context in
selecting the right color for interior spaces. Color preference
varies with gender, age, culture, seasonal influences, educational
development, religion, lifestyles, personality type, and personal
experiences of the client. “By observing the client and listening
to their stories [and] likes and dislikes in color, material, and
finishes, a designer will be able to find the perfect color-emotion
connection,” says Sampson.
With copper and gold anchored by merlot,
gray, and charcoal blue, the tailored tones
of Sherwin-Williams’ Aficionado palette make
a tasteful and elegant statement.
Pantone Color Institute
and Eiseman Center
for Color Information
Color Marketing Group
(Image: Forrest Frields)
According to Wadden, who works on color forecasts at Sherwin-Williams,
important key colors (colors of the decade) run in 20- to 30-year cycles.
“We saw gray and mauve in the ’80s. That was a key color particularly in
commercial design, but also in home décor, and it’s interesting that gray about
five years ago really started to gain momentum,” she says. “We had been in
a beige existence in the decade prior, so it was time for gray to come back.
But, now, people are seeking a bit more balance and warmer hues. That’s
where ‘greige’ is coming in—to bridge the gap between gray and what’s next.”
Wadden notes the last five years or so were about Scandinavian design,
minimalism, getting back to the essence of just one thing, and simplification.
“I think we’re emerging from that,” she says. “In Milan, at last year’s Salone
[del Mobile.Milano], furniture designers were exploring the maximalist trend.
Color and pattern and texture and vibrancy have really taken hold and, in
the last 12 months, we’ve seen an explosion of color in fashion, hair, and
Pantone’s Home + Interiors 2019
serves as a guide through
the colors that will influence the