“The challenges of making beautiful, natural light were numerous,” says
Sooch, “but we overcame them with innovative ideas,” resulting in 55 patents.
“The biggest problem,” he concedes, “was in making a full system (controls,
light fixtures, and software) that works seamlessly and intuitively together.
Our solution essentially created a computer in every light source and every
“FROM THE BEGINNING OF TIME, HUMANS
HAVE EVOLVED UNDER TWO NATURAL
LIGHT SOURCES, THE SUN AND FIRE. LIGHT
FROM THESE SOURCES AIDS IN REGULATING
PHYSICAL PROCESSES AND HELPS MAINTAIN
MENTAL WELLBEING BY ALIGNING THE
HUMAN BODY’S CIRCADIAN RHYTHMS.”
KETRA CHIEF EXECUTIVE OFFICER
LEF T and ABOVE:
Ambient light aids in aligning
an individual’s circadian
rhythms through a changing
cycle that mimics natural
light at specific moments.