Another creative business model has been put
forth by Rebel Entertainment Complex, a Toronto
venue extensively remodeled by Studio Munge.
Rebel functions as a corporate day meeting space,
as well as a concert hall. The nightclub’s design
touches on four key themes: powerful sound,
immersive light, sensual forms, and tactile details.
“International cities and luxury fashion were a key
ingredient, as our original creative concept and
mood stemmed from a Roberto Cavalli gown,”
says Alessandro Munge, principal, Studio Munge.
“Our narratives continued to evolve, and, by the
time Rebel opened its doors, that lovely dress
had blossomed into a symbolic motif of woman
The back of the club was raised up a few steps
to ensure the stage is visible from all angles,
a feature that’s equally important during corporate
presentations. Opposite the central podium are
exceptional views of Lake Ontario, the CN Tower,
and a sparkling cityscape.
“At the mezzanine level, the reserved booths and balconies will give you the
most sensational high views of the stage and dance floor for an exclusive VIP
treatment,” explains Munge. While very exclusive, Rebel’s VIP booths won’t
ever feel like “downtime” and they remain high energy as they’re always
visually connected to the crowd.
For the most daring patrons, additional VIP booths have been designed as
split opened bird cages positioned in the middle of the dance floor. “Those
certainly don’t get quiet,” says Munge. “Humans love to dance; we are
social and expressive creatures. Rebel, with its incredibly powerful sound
system, immersive lighting, and sensual textures, is an invitation to forget
about the drama for a few hours and live in the moment.”
International cities and
luxury fashion contributed
to the creative concept
(Image: Evan Dion)
Rebel takes clubbing
to a new level, and
features perfect sight
lines from more
intimate seating areas.
(Image: Evan Dion)