The Main Attraction
Operators also can build a loyal following by offering unique programming
that others don’t. In Toronto, The Rec Room is a family-friendly entertainment
complex owned by Cineplex Entertainment LP. The facility offers more than
40,000 square feet of games and eats. It’s an “all ages” space until 11 p.m.
After that, the entertainment—including a glam dance floor, high energy
acts, and intimate performances—are geared toward an adult audience.
But, The Rec Room is not a nightclub, according to Deni Poletti, principal
of Core Architects in Toronto.
“The inference with nightclub is that it is open [only] during the evenings
and it caters to a specific group,” explains Poletti. “The planning of
The Rec Room is very fluid. The layout is inclusive in nature and avoids
any potential for segregation.” Adults and children move through the space
freely and can participate in gaming, attend venues in the special event
space, or sit for a meal while enjoying televised sports on the big screen.
The design was never conceived to transition between daytime use and
evening use. All age groups concurrently can enjoy the various programmed
elements The Rec Room has to offer.
“E11EVEN Miami is known for choreographing its own music and shows,
which are similar to the aerial acrobatics shows you would see at a Cirque
du Soleil event,” says Tom Telesco Jr., principal, Telesco Construction
in Bay Harbor Island, Florida. Located downtown with easy access to
South Beach, the 20,000-square-foot nightclub was designed around this
immersive entertainment feature.
A round, articulating stage rises out of the ground during showtime.
“It’s a key design element that satisfies the visual appetite of the clientele.
It ensures everyone has a good view and adds a level of drama, too,” says
Telesco, whose father, the late Tom Telesco Sr., designed E11EVEN Miami
with veteran operator Dennis Degori, CEO and creator of 11USA Group.
The club’s state-of-the-art lighting and sound package includes 600 square
feet of LED video walls and intelligent lighting. A rooftop pavilion deck with
a retractable awning features an amphitheater and outdoor bar, as well as
an interior restaurant component.
“The planning of The Rec Room
is very fluid. The layout is
inclusive in nature and avoids
any potential for segregation.”
—DENI POLETTI, CORE ARCHITECTS
stage rises out of
the ground and
has a good view.
(Image: Dale Stine)
The Rec Room
and fun in its
40,000 square feet