The Bellagio often is cited as the pinnacle of playground design. Roger Thomas,
executive vice president of design for Wynn Design and Development (See also
“ICONic Profile: Roger Thomas,” p. 54.), who created the Bellagio’s interiors,
says his philosophy is pretty simple—though it is anything but formulaic. “My
goal is to create an experience that is so appealing, so comfortable, and so
stimulating that my guests want to come back for more,” explains Thomas.
“They realize it is unique because all the components are unique, and, if they’re
going to get it again, they have to come to us to get it. My job is to create
emotional excitement that endures—spaces that are so layered that they are
as much fun to walk in to the 200th time as they were the first time.”
To do so, Thomas builds full-scale models of key sections of each casino
project—typically, “a slot area, a pit area, and a pathway area,” he says—
before the design is finalized. “It can be a two-year exercise of changing
carpet, lighting, furniture, paint—tearing everything apart and putting it
back together. We leave no stone unturned in our search for the most
extraordinary gaming space on earth.”
His approach certainly seems to be working: The Bellagio pulls in four times
as much revenue per guest room as the Las Vegas average.
1. Dining cabanas delight
guests at Costa di Mare
at Wynn Las Vegas.
(Image: Barbara Kraft)
2. Designed by HBG Design,
an intense palette and dramatic
overhead installation are
in play at WinStar World
Casino and Resort, in
(Image: Peter Malinowski)
3. HBG Design incorporated
natural elements to create
a warm front desk area at
The Point Casino & Hotel,
in Kingston, Washington.
(Image: Martin Bydalek)
4. An outdoor patio at Fallsview
Casino Resort invites guests
to get warm by the fire while
taking in the sweeping views.
(Image: Fallsview Casino Resort)