Design professionals are venerated for their ability to create an
experience through a series of carefully considered design decisions
that culminate in one cohesive, immersive, and appealing result.
Be it a residential or commercial project, it is the designer’s research,
breadth of knowledge, and attention to detail that bring a space
to life, infuse it with the desired pulse, and make it memorable.
While such elements are crucial to all projects great and small, at
entertainment venues like casinos and clubs, designing the proper
pulse happens on a massive scale. As we approach the season for
venturing out of our hometowns, having a little more fun, and
stepping out into the great outdoors, i+D takes a deeper look
at some of those entertaining destinations, including the one that
could be in your own backyard. In such spaces, designers play
a fundamental role in an individual’s experience, touching
everything from the color palette and selection of performance
materials to lighting, seating, overall safety, and more.
In this issue, we examine the psychology behind casino design and
the changing face of that segment (“Mastering the Game,” p. 32),
and we dive into the nightclub and dayclub scene (“Night & Day,”
p. 42), where safety blends seamlessly with extraordinary
experiences. And, as it’s the season for entertaining al fresco,
our residential piece (“The Great Outdoor Room,” p. 56) focuses
on the ever-evolving outdoor space, an area where inexpensive
folding chairs and picnic tables have been replaced by gourmet
kitchens, advanced materials, and the same level of style and
planning that is focused on a home’s interiors.
As we move through such entertaining spaces, the designers’
role is clear: Inspire awe, break molds, draft memories, and get
everyone home safely. It’s an enormous undertaking, to be sure,
but just an average day in the life of a professional designer.
Randy W. Fiser
CEO, ASID, and
ENGAGE, EXCITE, INSPIRE