Randy W. Fiser
We are thrilled to welcome you to the first issue of I+D, the new magazine of the
American Society of Interior Designers (ASID) and Interior Designers of Canada (IDC).
We embarked on this amazing journey to produce a joint magazine with the goal
of bringing a new level of experience to our members and to the design industry
as a whole. I+D ushers in a powerful and unified voice for the North American
market and beyond. It replaces the individual magazines—ICON and D—our
organizations previously produced and will raise the bar for what you expect
from a design industry publication.
This is just the latest in a list of successful collaborations between ASID and
IDC. We have put our collective power together previously for multiple events
and, in our shared work and experiences we have found, more than anything,
common ground. We are witnessing challenges over migration, diversity, and
inclusion within our field and our nations at large. We are becoming educated
on issues of health, wellness, and well-being at the individual and societal level.
And, it is because of the creative and analytical ways in which we look at the
built environment, that the global community increasingly is turning to design
professionals for solutions to such critical issues.
I+D will take you across our shared border and to borders beyond to delve deeper
into the topics that drive the design profession. In this issue, you’ll find stories
that reflect on some of the many themes that matter to our industry: creativity,
ingenuity, diversity, unity, and, guiding them all: leadership. In “Diversity by
Design” (p. 42), we dive into the need for and advantage of a diverse workforce;
in “Designed to Dine” (p. 28), we turn our scope to eateries created to immerse
guests in unique experiences; in “Function & Form” (p. 34), we look at the
proliferation of public restrooms that are destinations in themselves and the move
toward equality in these shared spaces; and in “Putting the ‘Success’ in Succession
Planning” (p. 48), we outline the best paths for individuals looking to advance their
careers and the ways in which strong employers can help them get there.
As we look at our current audience, we see a diverse readership rich with
shared experiences and experiences all their own and we embrace them all.
To directly serve our French-speaking communities across Canada, and to
further enhance the social media and online platforms already in place for
Francophone members, we are producing an entirely French version of each
issue that will be available online. The link to this site can be found on the
“Contents” (p. 10). And, as our readership continues to grow, so too will the
I+D will be a truly international magazine that will tell the stories of who we are
as design professionals and why our members’ work is more than just beautiful,
it’s imperative. This issue is just the beginning. We look forward to bringing you
a brand new design for I+D with our November/December issue and to continually
providing provocative content designed to engage and inspire. We are Americans
and Canadians, we speak multiple languages, we have unique lives, but we are one
in our belief that design profoundly impacts lives. With our organizations working
together to advance the profession of design, the sky is the limit.